Driving platform registrations for Sharequity
Sharequity is one of the first digital equity crowdfunding technology platforms in Australia. The web app is specifically catered to savvy investors looking for unique investment opportunities, as well as startups, early-stage unlisted and smaller ASX-listed companies looking to raise capital.
Dash was commissioned to manage email marketing and LinkedIn social media content and advertising, which Sharequity knew would be central to their business development strategy.
Working closely with the Sharequity team to source timely content and links to media coverage, Dash manages the social media content calendar, including copywriting, posting and moderating.
To increase exposure and generate Sharequity platform registrations, Dash utilises a variety of LinkedIn advertising formats that are hypertargeted to reach investors, brokers, advisors, entrepreneurs, and business development professionals who are likely to engage.
Since campaign inception, there has been a 250% increase in LinkedIn followers and we’ve been successful in driving new qualified website traffic and hundreds of new platform sign ups.
Dash designed a dynamic and responsive email template in Campaign Monitor and Mailchimp which is used for frequent email newsletter sends. Dash manages email copywriting, contact database segmentation and conversion optimisation.
Open rates and clickthrough rates are significantly higher than Business and Finance industry benchmarks, a testament to strong content and an engaged audience base.
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